Cookie Policy

Effective Date: October 2025

1. What are Cookies?

A cookie is a small file of letters and numbers that is downloaded onto your device (computer, phone, or tablet) when you visit our website.

Cookies enable the website to recognize a user's device and store certain information, such as login status or what you viewed.

We also use similar tracking technologies like pixels, tags, and web beacons for the same purposes.

2. Our Legal Obligation (PECR)

We are legally required under the UK's Privacy and Electronic Communications Regulations (PECR) to

provide you with clear and comprehensive information about our use of cookies and to obtain your

explicit consent for any cookies that are not strictly necessary for the website to function.

3. How We Use Cookies

We use cookies for the following purposes, which fall into three main categories:

Category

Purpose and Data Collected

Consent Required?

A. Strictly Necessary

These are essential for core website functions, such as remembering your position in the lead capture form (Step 1) and ensuring the payment process (Step 3A) works securely.

NO (Always Active)

B. Performance & Analytics

To measure and analyze how visitors use our website, which funnels are most popular, and to monitor website speed and performance. We use this to improve our service. (e.g., Google Analytics, GHL performance cookies).

YES (Opt-in Required)

C. Marketing & Targeting

To track your activity across different websites to build a profile of your interests (known as retargeting) and to measure the success of our online advertising campaigns (e.g., Facebook Pixel, Google Ads Tracking).

YES (Opt-in Required)

4. Cookies Used by Our GHL Platform and Third Parties

As we use GoHighLevel (GHL) and its integrations, cookies may be set by us (first-party) or by third-party

services integrated into our site:

Cookie Name Example

Category

Who Sets It

Purpose

Duration

__cf_bm

Necessary

Cloudflare (Security)

Distinguishes human users from bots for security purposes.

30 minutes

_trackingconsent

Necessary

HighLevel

Stores your specific cookie preferences.

1 year

_ga / gid

Analytics

Google Analytics

Collects data on visitor behavior (e.g., page views, time on site).

Up to 2 years

_fbp / NID

Marketing

Facebook / Google Ads

Used to measure ad conversions and target future ads to users.

Up to 3 months

5. Disclosure and Sharing of Your Personal Data (CRITICAL - Lead Sales)

We will share your personal data with the following categories of third parties:

Third Party Recipient

Data Shared

Purpose and Legal Basis

Partner Professionals (Lead Buyers)

Identity Data, Contact Data, Qualification Data (including sensitive asset information).

Lead Brokerage: To allow a specialist solicitor, financial advisor, or accountant to contact you regarding your complex needs ($\text{£}500K+$ assets or IHT concerns). This is a primary function of our business.